We have standardised on creating powerful, content-rich, search engine friendly websites using the popular content management software, WordPress. While we started life as hard-core coders and true-blue designers, we just love what WordPress brings to the table in terms of both functionality and design, and we’re sure you will, too.
Here are some of the reasons why we think WordPress is a great solution to creating beautiful, professional and functional websites in a fraction of the time of traditional website development – with better results!
WordPress sites come with a lot of functionality from the get-go, meaning the time from paying your deposit to having out your web address is a lot shorter than it used to be.
With WordPress, you are empowered to manage the content yourself. Your key sales person leaves? No problem, update the site in seconds and never lose a sale. You’ve just unpacked a bumper shipment of stock? Get the word out immediately without having to pay an expensive web developer to add a few lines of text for you.
Strategise your online marketing effort
With WordPress you can schedule posts to appear on specific days well into the future, making it a simple matter to plan a long term marketing campaign and implement it in a relatively short space of time. WordPress has the added advantage of allowing simple membership management options and social media integration, making it even easier to reach your target audience and build a following online.
Easy and secure
WordPress is easy to learn and has some of the bests security features in the business.
WordPress provides a robust framework that is hard to “break”. Keep a consistent look and feel across all your pages when you update them, without worrying that you might do something wrong and break the entire site.
With nothing more than your username and password (memorised, for security), you can update your website from anywhere in the world. Business trips can happen online in real time as you track and share your progress with customers wherever you happen to find yourself.
Allow more than one member of your team access to maintain content and spread the load.
Identify audience interests
WordPress’ built-in comment functionality allows visitors to your site to tell you what they think about what you’ve said, and to ask questions. This allows you to develop an understanding of your target audience in a very real way.
Speed up your communication channels
While a lot of the communication and strategy behind your website is best managed by a focused marketing team with a sound understanding of online marketing, you can make urgent updates as you need to, without having to wait days for them to be scheduled by the developer.
WordPress allows far more flexibility in terms of layout and design than traditional content management systems do.
Adding photos, documents and video media is a mouse-click away with a WordPress CMS site.
Google LOVES WordPress. WordPress sites are often “found” within hours of going live. And isn’t the whole point of being online to get found?
Posts are saved automatically as you type, making it far more difficult to lose masses of valuable data. Furthermore, each revision is saved with its own time stamp, making it a simple matter to roll back to an earlier version of your content … just in case!
WordPress is designed to grow. Need more pages? No problem. Growing your online presence from a single page to a sprawling online application is one of WordPress’ strengths.
WordPress allows mobile users to read your site without you having to build a separate site just for them, or learn fancy scripting techniques to make the mobile site work
Have you been wondering how to improve the look and functionality of your current, static-HTML website? Are you already using WordPress to maintain your company’s online presence? Let me know in the comments. I’d love to hear from you!