The Internet is characterised by continuous change and constant activity – in other words it is dynamic. There is always something new on the web. For this reason, no matter how much of your life you invest in learning about it and how to use it to benefit your life and the lives of others, there will always be something new to discover. As content marketers we spend a great deal of time on research and implementation of new ideas and processes. It is the only way to stay on top of developments and continue to be useful to our clients.
Constant change leads to life-long learningWe benefit hugely from having our own content marketing strategy to play with. And when I say play, I mean it. We have a great deal of fun brainstorming new ways to do things. We experiment with titles and keywords, long articles and infographics and anything else that grabs our curiosity.
We try different strategies on the social media networks; we read about what others are doing and have a go to see if it works for us. And when we find something great, we get the absolute pleasure of applying it to our clients’ strategies, in order to make their content marketing work harder for them. And we love the results.
Everybody is learning
For years there has been a mystical reverence about the World Wide Web: that it can only be used successfully by those who know how; that you have to be really technically savvy and understand code to get anything out of it. Or that you have to have a great deal of money to have any impact. Well, none of that is true.
The fact is that anybody with an internet connection – no matter how tenuous, ask Bamidele Onibalusi – can make real waves, as long as they’re willing to learn. I don’t mean learn all that techy stuff, or any magician’s tricks, I just mean learn the process and apply what you know until you get it to work for you.
Don’t be afraid to try
Bearing in mind the dynamic nature of the Internet, at no stage is there even one person who knows everything there is to know about making the internet work for your business. There may well be those who know a lot more than you do, but once you get your business online you will begin to understand the benefits it has to offer. And you can learn from those who have gone before you.
Don’t be afraid to try out ideas, there are so many ways to test and track the effects of your experiments and, as long as you are providing topically rich content, you can’t go too far wrong. The worst that can happen, given great content, is that no one will know you are there and, once you begin to see the effects of what you are trying out, you can find out how to change that too.
One of the aspects of online writing that initially attracted me away from magazines, was the fact that there was always something different happening; always a theory to test and examine and brainstorm. I am never disappointed, either. Every day I find something new to learn about, something different to write about or an angle I hadn’t considered. So can you.
How do you stay on top of the changes the Web presents us with? Do you think you are making it work to its potential or do you also still have more to learn. We’d love you to tell us what you think in the comments below.