How to use blogging for business

By on Aug 22, 2013 in Site

Blog Boldly

It seems you can’t spend an hour online without hearing about blogs. Either you’re reading someone else’s blog, or hearing that you need one. That’s all very well, but if you don’t have the foggiest clue what a blog is, or what it’s for, how will you know where to start? Perhaps you’ve heard about blogging, but as far as you know a blog is little more than a glorified online journal. How could that be used for business? you wonder.

Blog Basics

A blog is the ideal place to store your own great content. This is your dynamic piece of the cloud. Every day your blog needs new, fresh content, and keeping it updated will serve a number of functions:

What should I blog?

Create content which inspires interest and adds valueWhile pictures make excellent blog posts, Google searches through words to find relevant content for organic searches. Each of your posts should have some well written and engaging information on it to enable it to do its job effectively.

Think of your blog as your voice to the public. It is you standing on your virtual soap-box telling people what they need to know about you to find you interesting, and to capture their imaginations enough to want to contribute to your cause. You should not use your blog as a sales pitch or hard sell tool, although you should make it very easy for people to contact you through it or know what you expect from them.

Make sure you use your blog to its potential. You should update it every day. You can do this with a variety of different types of information, including:

Be clear and specific

In each post, be sure you know what you want your audience to do with the information, then tell them. For instance, invite them to share the content on social platforms (and make sure it’s easy to do so). Ask them for specific feedback in the comments section. Invite them to contact you by clicking a link to do so. This makes their lives easier, and increases their sense of trust in your site, your business, and you.

Blogging in particular, and content marketing in general, offers a unique opportunity to make the most of the world ide web. No more sneaky cheats around Google search algorithms; no more keyword-laden content that is hard to read; no more junk links littering the cloud. It’s all about relevant, useful content that both engages and educates your audience. At last, what you know is what counts – at least online – and blogs are the best way to take advantage of this new trend.

Of course, as our Topical Writer has so ably explained, creating all that content – every single day – can be a challenge. Especially if writing is not your first love. We’re talking about generating a lot of words every single day. Never fear! There are plenty of us content marketers out there, brimming with passion for the written word, focused on successful business strategy, and eager for new topics of conversation. Just give us a shout and we’ll simplify your marketing at the same time as making the most of all that the Cloud offers.

Jane Hendry is Writer-in-Chief for aXent Associates. Vanessa Davies is aXent’s founder and Creative Director. Motivated by a shared passion for education, empowerment and electronic media, these two halves of the same brain combine their talents and training to create effective online marketing products and loads of engaging content. Follow Jane on Twitter or Google+. Visit her blog to read about content marketing and life-long learning. You can follow Vanessa on Twitter or Google+.

Great content writing, combined with a marketing strategy based on decades of online marketing success form the foundation of a potent relationship marketing plan.