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The proof is in the pudding

By on Apr 6, 2013 in Site

Proofreading. It matters.

Proofreading. It matters.

Why, is proofreading important? Once you’ve red this paragraph you should be able to give allot of reasons. There are no “spelling mistakes” or “grammatical errors” highlighted and yet it is difficult to follow especially when the sentences ramble on an on like this one is about too withoutadequate punctuation and to many conjunctions or incorrect, punctuation that breaks the flow of the text completely.

When a client is trying to decide between service providers, first impressions are important. Presenting a document or website which displays little or no proofreading gives the impression that you do not care about your presentation. And if you do not care about your own impression, why would they assume that you would care about theirs?

Professionalism and precision is best conveyed with top quality content that reads well and easily. Erudite copy means nothing if that copy is littered with spelling mistakes and poor punctuation. In today’s society, which relies so heavily on instant communication forms such as instant messaging and sms, the art of well-written language is getting lost.

And even professional copywriters can make mistakes. There are few things more jarring than having a spelling mistake jump out at you from an otherwise well-written article. Typos and small errors creep in everywhere, and having an extra pair of eyes to spot those small slip-ups can make all the difference between a good presentation and a great one.

That’s why we wil never send out any piece of written communication without having our dedicated (and somewhat pedantic) team give it a thorough going-over  first. We check for typos, mistakes and the eclectic approach to grammar that has become so prevalent, and that detracts from our otherwise well-written content.

What’s more, we offer this service to you, too. If you need proofreading or editing done, contact us and we’ll be only to happy to oblige. After all, a passion for perfect prose is what makes us who we are.

Great content writing, combined with a marketing strategy based on decades of online marketing success form the foundation of a potent relationship marketing plan.