Jacek Utko: Can design save newspapers? #TEDTalk

By on Nov 2, 2013 in Site

Today’s TED Talk is delivered by Jacek Utko, a revolutionary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. He discusses the vital role design plays in the future of newspapers, and how that relates to every aspect of business.

At aXent we are passionate about small businesses and the believe that they play a vital role in the future success of the global economy. However, small businesses often face budgetary challenges, and Utko addresses this issue. He say,

“You can have no budgets, no people – but still can put your work to the highest possible level. And everybody can do it. You just need inspiration, vision and determination. And you need to remember that to be good is not enough.”

That is at the heart of what we believe at aXent. Doing your best is just the beginning.

If you would like to witness first hand the power of great design, innovative thinking and well-crafted content on your marketing strategy, contact aXent today for a brainstorm.

Great content writing, combined with a marketing strategy based on decades of online marketing success form the foundation of a potent relationship marketing plan.