I love lists. I love to be organised and prepared (except when I’m flying by the seat of my pants, of course!), and the way I do that is to write things down. I write down what I need to do, where I need to go, why I need to do any of it, how to do it, and when.
Now that I’m officially self-employed, and starting my very own online marketing agency, being prepared is even more important than ever. That’s why, when I plan to market someone’s business online, I write down questions:
- What are we trying to sell?
- To whom?
- How would you like it to sell? (eg: online/wholesale/retail etc)
- What measurable goal would you like from the marketing?
- What are the parameters? For instance,
- Can I change the logo?
- What are the prices?
- What can I NOT say about the product?
- What MUST I say?
- And so on
You get the idea. In fact, I plan to develop and document detailed client-interaction systems, with insightful questions forming the heart of these. From here, I will eventually develop a strategy formula that takes into account marketing trends and best practices, market variations, and common client requirements. The strategy should be very agile, able to accommodate the nuances of a wide range of business types and industries.
I am excited about what the future holds!