The innovation of loneliness

By on Dec 5, 2013 in Social

Social media promises us the intimacy and sense of connection we long for as we live lives that are increasingly computer-bound. But does it deliver on these promises? The simple answer is no, it does not. In fact, modern research indicates, increasingly, that social media actually fuels the loneliness and sense of disconnect that more people report.

This video unpacks the way social media leverages our need to connect by substituting fake connections for real communication – and leaves us worse off than we were before.

The Innovation of Loneliness from Shimi Cohen on Vimeo.

Great content writing, combined with a marketing strategy based on decades of online marketing success form the foundation of a potent relationship marketing plan.