Marketing is essentially, the science of knowing how to get your ideas to spread. In a world virtually suffocating from idea diffusion, how does one stand out? It’s no longer effective to interrupt people with your TV advertisement or your full page news spread. They will ignore you.
The key, says marketing guru Seth Godin, is to be remarkble. Identify the people who do care about what you’re saying, the people with the ‘otaku’ to share it, and speak to them.
What steps do you take to ensure that people share your ideas? Are your efforts taking effect? Do you agree that traditional marketing techniques, using methods that essentially interrupt your audience, have had their day, or do you feel that there’s still a place for this approach in modern marketing? Share your thoughts in the comments below. We’d love to hear from you.