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Seth Godin: How to get your ideas to spread [TED Talk]

By on Sep 14, 2013 in Social

Marketing is essentially, the science of knowing how to get your ideas to spread. In a world virtually suffocating from idea diffusion, how does one stand out? It’s no longer effective to interrupt people with your TV advertisement or your full page news spread. They will ignore you.

The key, says marketing guru Seth Godin, is to be remarkble. Identify the people who do care about what you’re saying, the people with the ‘otaku’ to share it, and speak to them.

What steps do you take to ensure that people share your ideas? Are your efforts taking effect? Do you agree that traditional marketing techniques, using methods that essentially interrupt your audience, have had their day, or do you feel that there’s still a place for this approach in modern marketing? Share your thoughts in the comments below. We’d love to hear from you.

Vanessa Davies is the illustrious Senior Designer and business owner at aXent Associates. Online marketing, home education, blogging, optimal nutrition and personal growth are high on her list of priorities. You can follow Vanessa on Twitter or .

Great content writing, combined with a marketing strategy based on decades of online marketing success form the foundation of a potent relationship marketing plan.