First impressions count. At aXent, we’re all about the content. In fact, we’re all about effective marketing, and we believe that marketing can only be effective if the content is fantastic. Your website needs to work for its living, and it can’t do that with sloppy, poorly articulated words. That kind of copy will never result in conversions.
More than just a pretty face …
Having said that, the best content in the world will never be read if the initial design doesn’t grab the reader. We wouldn’t have to warn people not to judge books by their covers if they weren’t inclined to do so. But they are. The way a website, emailer or brochure looks goes a long way towards determining whether or not a person will take the time to read what it says. That’s when the content can do its work, converting a reader into a buyer. But we throw out the hook when the prospective buyer is still just looking. They have to like what they see before they buy.
Whatever you sell, you’re making sure, every moment, that it meets the highest possible standards of quality and great presentation. You’d never sell your customers sub-standard wares. Why is it, then, that so many people sell their clients sub-standard marketing interfaces? If we wouldn’t buy a bag of crisps from a shop that looks half-built, dirty and hastily thrown together, why do we think our clients would buy our products when our online and offline marketing looks just that way? They won’t. True story.
It all works together
So now we know content is king and the design needs to support the content. The well-written words and cleverly crafted copy will be the deciding factor that converts a “looker” into a buyer, but the theme, tone and goals of the content all need to be immediately visible when you look at the finished product – before you even read a word!
That’s where we come in. Our focus is your business success. We know the value of supporting great content with appealing design. We understand the importance of creating a high level strategy that identifies your marketing goals – before a single word of copy is written! And we bring all this to bear for your marketing. Give us a call today, and find out how we can enhance your business.