Greetings, fellow web searchers
I’ve just read a very interesting article about the way Google now indexes sites, and how it assigns value. Google (and many other search engines) use a variety of measurements to determine what makes one site more valuable, more search-worthy than another. These include keywords, page titles and descriptions, headings, and well-written content, to name a few.
As you know by now, I always believe a blog is the one of best ways to garner search rankings. You create current, relevant content that people want to read. The traffic alone keeps your rankings high, and of course high rankings should ultimately turn into sales, which is what we all want.
Well, it seems Google agrees with me. The new algorithm assigns much higher value to recent content than it does to static content. Two effective ways to ensure your content is current are to have a blog updated weekly at the very least, preferably daily; and to create “news” that is syndicated to news sites, especially Google News.
It certainly provides food for thought, fodder for research, and focus for our SEO efforts.
Read the original article here: http://www.marketingpilgrim.com/2011/11/7-content-marketing-tactics-to-rank-higher-in-googles-new-fresh-results.html