Google Doodlegami

Google Doodlegami. Genius.

Did you see today’s Google Doodle? I think it’s so clever the way they graphically alter the logo to convey the key element of whichever event they’re highlighting on a particular day. Today it happens to be the anniversary of the death of Akira Yoshizawa, a renowned origamist, often referred to as the Grand Master of origami.

The beauty of Google has always been the incredibly clean interface. Do you recall the tedious, overwhelming landing pages of search engines like Yahoo! and Alta Vista? In fact, before Google came along, I was a certified internetphobe. Google’s simplicity, focus and long term view has set them apart from the teeming masses by light eons. And when they choose to bring something to your attention, it’s a subtle, fun, sometimes irreverent little doodle that, while not distracting from your quest, might well provide a interesting and scenic pit stop along the way.

Using simple design techniques and a keen mind for strategy and timing, Google has created a mini-masterpiece. As usual.

Using origami as a logo design device has become popular in recent years. Here are some very good examples. And here’s a tutorial, in case you want to try it yourself.

Great content writing, combined with a marketing strategy based on decades of online marketing success form the foundation of a potent relationship marketing plan.