Once upon a time there was a timid little business floating on a fluffy Cloud all by itself. This business was very lonely and was withering away to nothing. Then it made a decision and took some action, and life began to change for the little business. Slowly, at first, people stopped by to find out a bit about the little business, and then more and more traffic came through its doors; no longer were they looking for more information, now they were buying things. The little business flourished, and everyone was happy.
Okay, perhaps not the greatest work in literary history, but it leads nicely into The Question: What steps did the little business take to turn its life around and become successful?
There are three things that Google really asks of people who are looking to be successful online – and our little business in the story did all three:
- Write rich content that people want to read and from which they can benefit
- Share that rich content with as many people as you can – no spamming though – in such a way that it inspires them
- Inspire them enough to want to share your content as well
1 + 2 + 3 = Google loves you
aXent can attest to the success of this. Having been rather busy of late, we were working the system for our clients. But we’d left our own content marketing to fend for itself, so to speak. In order to test a new marketing model that we’ve developed, we’ve begun to do for ourselves what we do for our clients (that’s strategic online marketing if you weren’t sure).
In that short time we have already increased our traffic to our website, more than doubled our social networking potential and, in the process, had a great deal of fun. Measuring metrics and analytics has become a bit of an obsession (Our competitive nature is good for business I assure you).
If you’d like to know more about our new marketing model drop us a line at email@example.com
Have you measured your business’s online success lately? What do you do to ensure that Google loves you?