Focusing on the bottom line – what makes a business a business?

By on Jun 13, 2013 in Strategy

Shaping the business minds of tomorrow

I was recently asked to speak to a classroomful of 12-13 year olds, and explain to them how to run a successful business. Because I had back-to-back meetings to attend, I was forced to decline, but it really was the opportunity of a lifetime, and next time I might just cancel my meetings and go and impart some wisdom. Or a reasonable facsimile thereof.

I did manage to share some hasty thoughts with the teacher of these eager minds. The whole process has really piqued my imagination, and set me thinking about what a successful business really looks like.

No business is successful

The fact is that no business is successful. Not really. Keep calm! I’ll explain: no matter how well you’re doing today, each business is potentially just a single mistake, error in judgement, or unforeseen economic collapse away from disaster. No matter which business you’re in, there are always risks involved, and you can’t truly call yourself successful until you’ve managed to retire in comfort. And even then, one would hope to have left a business legacy behind that will last.

No sales = no business

Secondly, and more importantly, I think, no business is a business unless you’re selling. Without sales, you’re nothing but a fancy logo in a shiny office. If that. It doesn’t matter how great your branding is, or how ergonomic your office design may be, without sales you simply aren’t in business at all.

No billing = no business

And of course, you must be invoicing your clients. Sales without invoices are called charity. That’s sweet, and probably great for the afterlife. But it certainly won’t pay  your kids’ school fees, and that cushy retirement? Not gonna happen.

Let the experts lend a hand

We can help you with the second item on the list. In fact, our driving passion is to achieve a measurable increase in our clients’ turnover through the use of the online marketing tools available to us. Of course, we can also help you create a stunningly memorable brand, an engaging advertising campaign, and even connect you with the best office planners in the business. But what we live and breathe is getting you sales. Why not get in touch and we’ll show you how it’s done.

Vanessa Davies is the illustrious Senior Designer and business owner at aXent Associates. Online marketing, home education, blogging, optimal nutrition and personal growth are high on her list of priorities. You can follow Vanessa on Twitter or .

Great content writing, combined with a marketing strategy based on decades of online marketing success form the foundation of a potent relationship marketing plan.