The summary is that AT&T hired a company they’d never used before to schedule a marketing campaign that was time specific, and it backfired with a deluge of unfortunate and “spammy” tweets to seemingly random tweeters.
- Use a social media scheduler you can trust.
- Don’t get a brand new social media management company just before you launch a massive marketing campaign (or even a small one).
- Use Social Media schedules with extreme care.
If you’d like to find out more about managing your social media in a strategic, targeted manner, or learn how to schedule your posts to make the most of your time, give me a shout.