Eli Pariser: Beware “online filter bubbles” | #TEDTalk

By on Oct 19, 2013 in Social

Who decides what’s relevant to YOU on the web? Eli Pariser warns us about the danger of online filter bubbles, which filter what you see online.

As web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous unintended consequence: We get trapped in an “online filter bubble” and don’t get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.

Pioneering online organiser Eli Pariser is the author of “The Filter Bubble,” about how personalized search might be narrowing our worldview.

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