Day 6 – Vision Team workshop

By on Jun 8, 2011 in Case Studies

The first thing we had to do today was decide what the website should achieve. www.bestofnature.co.za, their current site, tells a little about the world-leading GNLD supplements sold by the Vision Team, and offers the opportunity to buy them online by linking to their GNLD-hosted web presence: thevisiongroup.gnld.net. However, the content is light, the SEO is non-existent, and the only real value offered on the site is the rich bank of testimonies of GNLD users and distributors whose health and wealth have been changed by GNLD.

This morning I met with the team – Rory and Noela McDermid and their son, Drew, to discuss and start to implement the best way forward for taking the company online. We decided that the website should be a centralised hub covering every aspect of the business – health care, skin care, home care, herbals and the business plan. We chose the company motto, We Create Success as the name of the website and the focus of our energies.

We started by ordering the domain and setting up hosting. Next, I set up WordPress on the server. WordPress is easily configurable, simple to update, and great for SEO. I updated the client’s Facebook profile and then I created a Facebook page on that profile. I set up a Twitter account with the same information, followed by a LinkedIn Profile.

Next, I enabled Facebook and LinkedIn to update Twitter every time an update was made.

Finally, I chose a WordPress them and created a header image.

Believe it or not, that took all day. The client gave me a stack of content to use as source material for the site, which I will start working on tomorrow. By the end of the day we had a site skeleton: www.wecreatesuccess.net, with a presence on Facebook and on Twitter.

Great content writing, combined with a marketing strategy based on decades of online marketing success form the foundation of a potent relationship marketing plan.