Day 3 – compiling results for client #1
Meeting my first client was great! It’s exciting to spend time with someone who is passionate about what they do, and this client certainly is that. He’s already successful, and each month sees a significant business improvement. Adding focused marketing to the mix can only improve an already winning formula.
So, what did we learn from our questions?
- What are we trying to sell? Client A fabricates beautiful, high quality stainless steel products. At the moment he sells a lot of balustrades, banisters and gates. But what he’d really like to do is sell things that can easily be fabricated in-house, and either collected from his premises or delivered, without installation. He doesn’t have the time to invest in the business and create this change in business focus.
- To whom? This client’s potential market is huge. He could sell to end users, furniture manufacturers, outdoor furniture and decor suppliers. He can sell to angling retailers, boat manufacturers, and leisure fishermen.
- How would you like it to sell? (eg: online/wholesale/retail etc) Currently sales occur through word-of-mouth referrals and some advertising. Ideally, work would be channeled through website sales, online advertising, offline advertising and ongoing word-of-mouth referrals.
- What measurable goal would you like from the marketing? This we’re still defining. The client would be excited to see any orders coming from his website.
- What are the parameters? EG:
- Can I change the logo? Yes – the entire corporate identity and website are open for renewal. The colour shouldn’t change much.
- What are the prices? My husband is doing freelance repping for the client, and he and my client will agree on a reasonable price for the goods.
- Anything else? Currently no work comes through the website, and site traffic is very low (less than 10 hits per month). The web is a great tool offering the opportunity to educate people about what is available, and change the way we think. This factor will add a lot of value to this client’s marketing.
This gives me a lot to think about and has really inspired me to create an effective, attractive website that does the job the client needs it to.
Great content writing, combined with a marketing strategy based on decades of online marketing success form the foundation of a potent relationship marketing plan.