Women’s month has become a cliché, but we’re changing perspectives

By on Aug 5, 2013 in Articles

August is women’s month. Having been doing a bit of surreptitious market research on the topic, I can say with some confidence that there is a little controversy surrounding it. The greatest advocates for a month celebrating women are, obviously enough, women, with a smattering of men thrown in for good measure. There was a fair amount of – usually tongue-in-cheek – outrage from many of the men in question and, surprisingly (to me anyway) some serious indignation from a number of women.

Today I didn't do itPerception and perspective are the things that differ. The point from which each person viewed the subject brought them to their standpoint either for or against. The fact is that, irrespective of whether or not men are celebrated, women deserve recognition for their contribution to society. Quite often the work done by women goes un-noticed… unless it isn’t done. For this reason, bringing that un-sung labour to the attention of those whom it benefits is a good thing.

aXent Associates is an all women company. There, I said it. We don’t employ any men – not actually on purpose, it’s just turned out that way. One of our passions is to empower women to ‘have it all’ and we are able to do that through our business so much more effectively than any other way we’ve tried. We think that ‘having it all’ is a possible and achievable goal. You can earn a great salary, be a Mom, be a wife, a friend, daughter, sister; you can be anything you choose to be and have what you want to have in life, if you are willing to step up to the plate and take a swing at it.

Trial and error – plenty of error – have given us the tools we need to continue to grow and evolve into the successful, empowered women we are now, and we want to pass that on.

Since August is women’s month, we are going to use it as the platform for our Lean In campaign in which we will share what we’ve learned and how we’ve managed to create lives that we love, doing jobs that are more like hobbies, spending hours of each day with our children and running (mostly) efficient households. We’re not saying it’s easy. In fact often it isn’t. But our lives are rich and fulfilling and that is what it is all about.

So, tune in to aXent throughout the month of August – subscribe to the blog so you don’t miss out – to learn the ways in which you too can work towards ‘having it all’.

Do you think a whole month dedicated to celebrating women is valuable or just another way to:

a) Make men feel inadequate or

b) Patronise the efforts of women?

We’d love to know why you think what you do!

Jane Hendry is Writer-in-Chief for aXent Associates. Her passion for education has led her to home school her children, and she reads voraciously to quench her own insatiable thirst for knowledge. Follow Jane on Twitter or Google+. Visit her blog to read about content marketing and life-long learning.

Great content writing, combined with a marketing strategy based on decades of online marketing success form the foundation of a potent relationship marketing plan.