Keeping up the publishing frequency on your blog is vitally important to its success. But churning out content can be an arduous task, especially if writing is not your favourite thing to do, and you have a business to run. Luckily there is more to content than just written posts, and many of them can have as good, if not better impact on your circle of influence. Here are five types of content that we use at aXent to inspire, engage, educate and entertain our readers:
The most common type of blog post for a business’s online marketing campaign is the written article. As content marketing develops, so the style of writing it requires has evolved. People want to read engaging articles packed with great content, condensed into a few moments’ reading time.
You need written articles because it is words that the search engine algorithms are looking for. Keywords in articles are great for your SEO, as are rich content and regularly updated content. You can also provide the most information on a product or service, or the greatest detail in your advice, ideas and opinions. You can develop an argument right through to its conclusion and you can engage your readers for an extended period of time. Written articles are a great way to establish yourself as an authority in your industry.
However, these types of posts take time to write – even more if you need to research them. So they need to be supported by a number of other types of post.
Infographic is the name given to an image that provides information. This is a great way of condensing a concept into an eye-catching and easy-to-take-in image. Infographics can be used to summarise a topic that you are covering, or offer facts and figures in a fun and colourful way.
While these can take a long time to compile and design, if you know you are going to employ them in your marketing strategy you can add one to your blog each week, which gives you a whole seven days to do it. And if you don’t have a handy and excellent illustrious designer at hand, you can always use one of these easily customisable PowerPoint templates to do the job – in less than an hour they say. It won’t have the same flair as one the illustrious designer makes, but it will probably do the job.
Make your own or share others’. We love to watch some of the world’s greatest speakers delivering their talks on TED.com/talks. These offer great fodder for knowledge-gathering and are more than sharable, no matter what the subject is. We focus on ones that relate to some of our core motivators, such as those about empowerment and self-actualisation, as well as anything related to learning.
However there are also an almost uncountable number of videos available on youtube.com, and you can, of course, make your own if you have the time. One of the reasons that we like to share other people’s videos is that it offers us a way to share great content without having to do anything more than the research, (except maybe write a little introduction). This means that without lowering the quality of our blog, we can keep up the publishing frequency and keep engaging our readers. We always add videos to our content strategy.
Polls are both fun and useful tools. They are another quick-to-write-and-make type of blog post, and provide your audience with a funw ay to enage with your content. If you do really probing polls, these can provide you with some interesting information about your readers.
The great thing about polls is that there are always questions you have about clients or customers, and this is a great way to get some answers. WordPress has poll widgets so, if you are using that software, they are even easy to set up and embed in your blog
Everybody likes a bit of motivation during the daily grind. One of the most shared types of content is the motivational, inspirational quote with beautiful, funny or just plain interesting pictures behind them. There are a great many of these already out there and, as long as you credit the source, there is no reason you can’t share them on your blog too.
If you have a designer in your pocket you can make your own ones too, which is fun, fairly quick as long as you know what you want to say, and can (obviously) be credited to your company.
Having a range of different types of content helps you to break up the workload involved in keeping your blog content fresh. It also keeps your readers coming back, since they will always have different and interesting content to look forward to. How do you go about spreading the workload so that you can keep your blog well fed and fascinating? What can we add to this list?