3 steps to getting the most from your content marketing

By on Sep 16, 2013 in Site, Social

Opportunity looks like hard workAs we forge ahead with content marketing, learning the trade as it develops, one thing has remained constant throughout: What you put in, you get out. Opportunities very often come disguised as hard work, and recognising them for what they are does not come naturally to everyone. One thing is for certain, the opportunities presented by content marketing are huge, if you commit to your campaign and don’t take your foot off the pedal. Even if you are using professional writers and designers to drive your content marketing campaign, your input has an enormous impact on the opportunities it presents for your companies.

Tap into your expertise

No one knows your business as well as you do, so your input into your content marketing content is incredibly valuable. Keep a note of things that happen in your industry, or in your working environment, on a daily basis. Anything you find of interest will be interesting to others as well, and therefore of huge value to your campaign.

Questions that your customers ask, especially the ones asked regularly, are great fodder for articles, infographics or videos, which your professional online marketing team can help you to publish. Providing your marketing team with valuable information saves time in research and brainstorming, which not only saves you a packet, but also provides your customers and prospects with insider knowledge, straight from the source. Writing and producing the content is a smoother and more refined process and the end product is more personal.

Use the content marketers for what they excel at

While providing information is of value in itself, making sure the message is communicated clearly is fundamental to the success of your campaign. This is where the professionals come in. Your knowledge, combined with professional writing and design, has the potential to reach heights you never dreamed of before online publishing became a ‘thing’.

This article, expressing the collaboration of professionals, clearly demonstrates how this works, and is a great read, too.

Effort, persistence and perseverance

Once you have discovered the potential value in your own expertise, and collaborated with a team of great content marketing professionals, you need to keep up the pace. New and unique angles and sticking to your publishing frequency continually, takes a fair amount of grit and determination. But, as I mentioned at the beginning, opportunities sometimes – or often? – disguise themselves as hard work. Put in the work, add the value, keep it up over the long terms and your content marketing campaign will increase your customer base well beyond your expectation. The return on your investment will drive your business forward into a growth you barely dared to hope for.

Content marketing is hard work, time-consuming and, if approached without a plan, very draining. However, its potential is remarkable. Are you putting in the work you need to get the most out of your online marketing campaign? Do you have any extra tips that make this process as manageable and effective as possible? We’d love your input in the comments below.

Jane Hendry is Writer-in-Chief for aXent Associates. Her passion for education has led her to home school her children, and she reads voraciously to quench her own insatiable thirst for knowledge. Follow Jane on Twitter or Google+. Visit her blog to read about content marketing and life-long learning.

Great content writing, combined with a marketing strategy based on decades of online marketing success form the foundation of a potent relationship marketing plan.